A search engine optimization (SEO) trick

Many people are always looking for a search engine optimization (SEO) trick that would rank their website on the top of a Google search results page.

The truth is this trick doesn’t exist.

If there was one SEO ranking factor that summarized what Google wants…

Then it would be to design not for the actual search engine but for an end-user (a real person).

Let’s dive right in.

It’s not an easy thing to create content for freethinking and complex human. Or to understand what goes on in the mind while reading your content. Google has been studying these factors since it launched some 20 years ago.

We are now way beyond the days of keyword spamming. And creating the perfect content length, creating related back-links. And other physical factors used to make a landing page rank higher.

What do you think makes for user-friendly?

what google wants
We find ourselves in the new digital era. People are still facing the same old challenges. We want things fast, easy to consume, one-click to buy. The user journey is not so straightforward. So, with this in mind, if we could simulate how a search engine thinks and acts.

Google wants to reward websites. Websites that achieve this since they have satisfied “my users”.

  • Did they find what they were looking for?
  • Does it look good on mobile?
  • Is it blazing fast?
  • Are the users clicking on the content and links?
  • What about backlinks and social signals, is anyone else talking about my page or is it only me?

A model for giving Google what it wants

We all want to hack Google’s secrets for ranking a page.

I developed this presentation a few years ago when I had to explain to my clients what Google looks for.

…And why you should design it in a particular way (for people).

Here are the 4 components that are necessary to not only rank well but to become a brand that Google loves.

Component #1 – Popularity

1 million visits TO WEBSITE

  • How popular is your website?
  • How much traffic are you attracting?
  • Is there any buzz on other websites talking about your website and linking to it?
  • What about social signals. Are there any indicators showing that you are the popular one in school?

If you think about it , any smart TV network would show the content more often if it has viewers. Google treats our websites in the very same manner.

  • Backlinks are still good and has effect.
  • Some casual mentions of you as a person of your brand also help a lot.
  • Social buzz is also considered very powerful in the eyes of Google.

Component #2 – Relevance

Relevance

The second point is how relevant the content on your landing page and web site to the person’s search term? Do the pictures create a theme that are understandable if watched together on a page. Google has image recognition.

  • Are the image filenames with keywords or not?
  • Are there title and meta tags found on the page.
  • Are the keywords found within the URL?
  • Are the links coming in from other sites related to your content or theme?
  • What about the websites mentioning your site. And linking to it.
  • Are those mentions of mentions related to your theme?

 

The point is is, if the content isn’t relevant to what the person is searching for.

Then it has low relevancy and won’t be in Google’s top search results.

The trick is to show your content in a way that it seduces the user.

Then once they are there, it’s obvious that the web-page is relevant for them.

Component #3 – Engagement

Engagement

The first thing Google checks in the search results is if people are clicking on your site.

And if they are engaging with your website, spending time reading your content?.

Or, do they hit the back button. (You can see this data in Google Analytics.)

Do they check any other pages, do they scroll to the bottom of the page to the call to action links?

Is the web-page so fast and mobile-friendly that the user loves it or is it not? Engagement is a critical measurement to understand if a web-page is popular.

If it’s faster and more convenient for the user to hit the back button and go to the next result, then you will lose them.

Component #4 – Trust

Trust

There’s a relatively new ranking factor called “Trustrank”.

It checks how trustworthy your webpage and your web site is. And it measures mentions and buzz to calculate that trust score. Is your website new or have you already submitted your sitemap to Google?

There are many other trust factors:

  • Where do you host your website?
  • Are the backlinks to your websites from link farms or are they real mentions?
  • Is your business verified on Google My Business?

New websites take time to rank.

Unless you get a celebrity to mention your site in their communications.

Trust is important.

If your website seems untrustworthy, then it will not appear in Google’s top results.

Anything Else To include Here?

There are many other things that are very relevant to SEO. Particularly, the technical aspects to assist contextual understanding, categorization and indexing.

Also:

  • You must build a fantastic website architecture.
  • Make it blazing fast.
  • Mobile optimized.
  • And have basic tags in place.

At the end of the day. It all comes down to providing great user experience.

The challenge of writing for a human

It’s not an easy thing to create content for freethinking and complex human. Or to understand what goes on in the mind while reading your content. Google has been studying these factors since it launched some 20 years ago.

What do you think makes for user-friendly?

We find ourselves in the new digital era. People are still facing the same old challenges. We want things fast, easy to consume, one-click to buy. The user journey is not so straightforward. So, with this in mind, if we could simulate how a search engine thinks and acts. Google wants to reward websites. Websites that achieve this since they have satisfied “my users”. Did they find what they were looking for? Does it look good on mobile? Is it blazing fast? Are the users clicking on the content and links? What about backlinks and social signals, is anyone else talking about my page or is it only me? A model for giving Google what it wants

How popular is your website?

How much traffic are you attracting? Is there any buzz on other websites talking about your website and linking to it? What about social signals. Are there any indicators showing that you are the popular one in school? If you think about it , any smart TV network would show the content more often if it has viewers. Google treats our websites in the very same manner. Backlinks are still good and has effect.