Do you know what goes on behind the scenes of a website?

If you’re serious about attracting more clients for your business, building an efficient website can help. Having an online presence today is essential and, unless you create a top-notch first impression with your visitors, you may be losing out on the perks the online environment has to offer!

However, a beautiful website is not enough to impress your audience. In fact, slow web pages may cost you thousands of visitors and potential customers in the long turn! With that said, here’s why you should start working on improving your site speed TODAY!

1. SITE SPEED IMPACTS YOUR SEO

FIRST IMPRESSION speed seo

Search engines love speed!

There’s a lot going on behind the scenes of a website and unfortunately, there’s also a lot that can go wrong. While users expect all websites to be fast, keep in mind that the search engines need to be impressed as well.

Google already considers site speed as a ranking factor, so owning a slow website may affect your indexation in a negative way. Ever since the internet giant announced the time it takes for a page to load is an important part of the user experience, having a poor site speed can seriously impact your overall SEO.

2. FAST WEBSITES MAKE A GREAT FIRST IMPRESSION

FAST WEBSITES MAKE A GREAT FIRST IMPRESSION

You may not get a second chance to impress your visitors!

Site speed is a key factor in making a good first impression: your website can either push your visitors away or it can determine them to stay. Each visitor could be your next potential customer, but no one likes to wait forever for a website to load in their browsers or on their mobiles.

In other words, when it comes to your website, first impressions count! A website that loads immediately will look professional and will quickly inspire trust with your customers. A slow website, on the other hand, will make your visitors feel insecure and reluctant to become your next clients.

3. FAST WEBSITES DETERMINE MORE CLIENTS TO CONVERT

FAST WEBSITES DETERMINE MORE CLIENTS TO CONVERT

The faster your website loads, the better!

People today are becoming less and less patient and it shows. If your website takes longer than 2 seconds to load, chances are high about half your visitors will click away. On the other hand, the faster your pages load, the more time people will likely spend on your website and convert!

By increasing the speed of your website, you will create a much better experience for your visitors.

Keep in mind: the sooner you optimize your website for speed, the sooner you’ll attract more clients for your business.

4. SITE SPEED SETS YOU APART FROM THE COMPETITION

SITE SPEED SETS YOU APART FROM THE COMPETITION

Stop sending your clients to buy from your competitors!

Sites speed affects your SEO, your rankings, the user experience, and even your conversion rate.

However, one of the best reasons to optimize your website and boost its speed is to keep pace with your competitors!

Did you know even a fraction of a second can affect your sales and number of conversions?

Don’t give your potential clients a reason to buy from your competitors and invest in your online presence today!

Speed test:

If your website is less than the score 60, you need to make changes, test your speed here:

https://developers.google.com/speed/pagespeed/insights/

Google recently released a few cool new tools to help improve SEO for your website./p>

1. The one everyone is freaking about today is the

Web.dev:
https://web.dev/measure

Because it provides a huge array of suggestions (and tells you things about your site’s usability). For example, knowing that Google thinks your page has contrast issues is something that most people would have overlooked!

2. The brand new Page Speed Insights here:
https://developers.google.com/speed/pagespeed/insights/

What an exciting tool!

This new updated version provides a lot more information on your site’s performance.

The ironic thing is that these tools are currently being hammered by half the web so they are responding slowly. In fact, your page speed measurement might be inaccurate because Google’s servers are slow! (and not yours).

Regardless, I thought these new updates were pretty interesting so check’em out!

Google has probably spent hundreds of thousands of dollars putting these together for us, might as well use them!