SEO can be a very big addition to your marketing but how successful it will depend on how well you invest in it.
I like to compare SEO to juggling because it’s more of the same thing. Most of us are amazed by juggling in fact, we are bemused by how jugglers are able to juggle so many different balls at the same time with unmatched agility and no mistakes. And for some of us, we go home and we try but it doesn’t work. Even with two balls on our hand, we can’t seem to juggle with the same level of accuracy required.
And after so many tries we are resigned to think that juggling is hard but funny enough it’s not, even the best jugglers in the world were poor at first and they have learned and grown to become good at what they do. SEO is simply like that and while at first, it may seem like a big and difficult task to undertake, you soon realize that it’s actually not that complicated if you take time to learn.
Here are six common mistakes that people tend to make in SEO plus solutions to ensure you don’t fall into the same trap:
1. Being Outdated
There are so many people who face the problem of being outdated. You will see marketers working for big online companies using the same old SEO tricks they learned ten years ago. The search marketing world is fast-moving and it’s very dynamic. Failure to build on the knowledge you already have will simply not work.
Implementing an SEO strategy without updated information could put you at a big disadvantage. You may not be in a position to outperform all the competitors in your field who are using cutting edge and updated tactics.
In addition to this, you also ran the risk of your SEO plans looking spammy because what was acceptable in SEO a few years back may not be acceptable today. This could attract penalties from Google that remove all or part of your website from search engine results. Since many websites depend a lot on organic traffic to generate quality leads for the business, this could really affect your revenues.
If you want to realize good results in SEO then you have to always be updated with the recent trends in SEO and how they apply in your marketing strategy.
2. Lack Of Ambition
SEO can be expensive and if you just have modest goals, it would be very had to justify your budget. Scaling down your target or settling for less when you could have more can be a big mishap in your SEO. As you continue to do SEO, you will realize that the more you achieve specific goals the more powerful your SEO strategy grows. With this in mind, you can’t afford to settle for less, always make sure you are ambitious enough but still cautious to avoid chasing the golden goose.
3. Lack of Enough Stamina
SEO is often something long term and even if you don’t get results in the first instance, you can’t give up. Having enough stamina to go on even when immediate results are not good is a huge factor that will define the long term success of your SEO plan. Staying the course can be challenging but regardless of these challenges, you need to stick to your plan.
If you stop before you gain enough traction you may not realize the full scope of your SEO and in the end, you will lose out to other competitors. In SEO you have to always build on what you have because if you don’t, someone else will knock you out an make your position his or her own.
4. Avoid The Set-And-Forget Mentality
I always find it hard to explain to too many clients that SEO is not just a onetime solution. It’s an ongoing process that will become part and parcel of your business forever. It’s not like you are going to see results with immediate effect before you gain traction with your SEO strategy it will take time, effort, and sometimes even some degree of disappointments.
There is no such thing as a quick fix in SEO and if someone is telling you they can offer that, then they
don’t care about your future. SEO becomes more effective and results-driven over time and if you
maintain a sound and progressive SEO strategy, you will reap off the benefits.
5. No Tracking
Everything you decide to do in SEO needs to culminate in a measurable impact. There should be someone in the team who tracks success and failure in the SEO strategy.
With tracking, you will be able to accurately identify what works in your strategy and what doesn’t. The reason why many SEO programs fail is simply that there is no tracking. This makes it difficult to make the right decisions and in the end, it will have a devastating effect on your search rankings. If you are working with a team, ensure that all tasks within the plan are defined clearly and that each task is assigned to a specific team member.
This will come handy in increasing efficiency.
6. Failing To See the Big Picture
Above everything else, the biggest part of doing quality SEO involves understanding the long-term needs of the client and working towards achieving those outcomes. You need to look at the client’s website ten years down the line and visualize where you would want it to be.
After all, SEO is a process of building a business, attracting customers and closing more sales.
Doing it on a long term approach will have significant benefits to the client.
Delivering sustainable and quality SEO may take time but the benefits you get are simply remarkable. If you need to learn more about SEO and how you can effectively implement it in your business, please feel free to sign up for Shared SEO today.